HandHeld Entertainment’s Putfile.com Named by In-Stat as the 15th Most Popular User-Generated Conte

From: HandHeld Entertainment
Published: Thu Apr 26 2007


HandHeld Entertainment™ (NASDAQ: ZVUE) a global digital-media-to-go company, today announced that one of its Web properties, Putfile.com™, has been named by In-Stat as the 15th most popular user-generated content (UGC) Web site in the world (based upon video downloads/page views).

Putfile’s prominence is discussed in the April 2007 In-Stat report titled "User-Generated Content – How About Just Content?." In-Stat Analyst Michael Inouye, the report’s author, also described HandHeld as having "perhaps the most complete end-to-end experience on the market today from one company." (See http://www.instat.com/Abstract.asp?ID=212&SKU=IN0703415CM for more information on this report.)

"What I like about HandHeld Entertainment is that it has taken a rather unique approach to the user-generated content marketplace," Inouye said. "HandHeld has actively acquired UGC companies (in the United Kingdom in particular) to expand its network. What is most intriguing beyond these synergies is that HandHeld also has a video site that primarily sells professional content. As another touch point HandHeld sells portable media players (the ZVUE™) that interface with the site, much like the Apple iPod and Apple’s media distribution channel iTunes. As a result, HandHeld has perhaps the most complete end-to-end experience on the market today from one company."

This marks the second analyst within the last month to applaud HandHeld’s strategy to capitalize on both its digital media business and its consumer electronics business.

Arash Amel, senior analyst and head of Broadband Digital Media research at Screen Digest, a market research firm based in England, has said that "HandHeld Entertainment has put itself into a significant and unique position in the European user-generated video market." Additionally, Amel has stated that "the fact that HandHeld has its own line of personal media players further sets the company apart from the rest of the pack, and I think they have developed quite a singular European strategy." (See http://www.hheld.com/news/20070410a.php for complete details.)

"We’re pleased that Putfile’s growth and stature is being recognized," said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. "And Putfile.com is only one of seven Web sites we now own that is focused on delivering great content to consumers all over the globe that they can watch on the screen of their choice whenever they want to watch it. That suggests that our entire network traffic for video downloads and page views is at least in the top 15 in the world and perhaps higher."

In addition to Putfile.com, HandHeld’s network of Web properties now include

* Holylemon.com™;
* UnOriginal.co.uk™;
* YourDailyMedia.com™;
* FunMansion.com™;
* Dorks.com™; and
* ZVUE.com™.

Taken collectively, HandHeld Entertainment’s network of Web sites includes more than 500,000 online videos. The premium and free content available on these Web sites include music videos, anime features, television shows, movies, cartoons, independent films, documentaries, and news, entertainment and sports programs from companies ranging from Sony BMG, Showtime and IMG Media to Canadian Broadcast Corp., Egami Media and Fun Little Movies, as well as free user-generated and user-submitted video selections and other forms of media. Customers can also select from millions of songs that can be played on a PMP through HandHeld Entertainment’s relationships with eMusic and Rhapsody (see http://www.zvue.com/html/music.php).

"We are executing on our strategy to transform HandHeld into a digital entertainment company which we announced in mid-November – a company delivering a complete ecosystem of free user-generated content, premium videos and other content, as well as one of the top value-priced personal media players in the world," Oscodar said. "We’ve made great strides since November, but we’re not done, and we expect to continue our efforts to become a significant global digital entertainment company generating revenues from sales of devices, advertising and promotional sales, and premium content sales."

About HandHeld Entertainment, Inc.

HandHeld Entertainment (NASDAQ: ZVUE) is a global digital-media-to-go company. Its network of Web sites (Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, FunMansion.com, Dorks.com and ZVUE.com) now house more than 500,000 user-generated and premium videos in total – videos available for purchase or free viewing. Its ZVUE personal media players are mass-market priced and available for purchase online and currently in more than 2,200 Wal-Mart stores throughout the U.S. For more information, visit www.hheld.com.


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Company: HandHeld Entertainment
Contact Name: Jonathan Bacon
Contact Email: jbacon@politis.com
Contact Phone: 801-523-3730

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